Dylan Mulvaney says Bud Light dumped her because of the backlash

Dylan Mulvaney's partnership with Bud Light has generated a lot of backlash. Photo: INSTAGRAM

Influential transgender Dylan Mulvaney accused Bud Light of dumping her after their partnership sparked a fierce backlash.

Referring to the consequences of the promotion, Ms Mulvaney, 26, claims she was subjected to » more bullying and transphobia than I could have imagined.»

Earlier this year, Budweiser tried to expand its customer base with Ms. Mulvaney by sending her a can of Bud Light with her face on it to celebrate her 365th day since she became a woman.< /p>

Buyers and celebrities have boycotted the company, accusing it of trying to 'wake them up', while others have criticized the brand for its treatment of Ms Mulvaney.

The outrage has since cost an estimated $20bn (£15.75bn) ). the value of parent company Anheuser-Busch InBev.

In a video posted Thursday to Instagram and TikTok, Ms. Mulvaney said she was “waiting for the brand to contact me. But they didn't.»

“For several months now I have been afraid to leave the house,” said Ms. Mulvaney. “I was ridiculed in public. I was being followed and felt a loneliness that I wouldn't wish on anyone.

“For a company to hire a transgender person and then not publicly support them is worse in my opinion. than not hiring a trans person at all, because it gives clients the right to be as transphobic and hateful as they want,” Ms. Mulvaney said, without naming Bud Light.

View this post on Instagram :hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;»>Post posted by Dylan Mulvaney (@dylanmulvaney)

Two marketing executives at parent company AB InBev took a leave of absence after a failed campaign.

The brand has also lost its the long-standing position as America's best-selling beer and the Human Rights Campaign, the nation's largest LGBT rights group, has suspended its equality and inclusion benchmark rating for the brewing giant.

AB InBev said Friday, that prioritizes the safety and privacy of its employees and partners and that in the future it will focus on producing «beerhouses for everyone and winning our place in the moments that matter to our consumers.»

«As we said, we remain committed to the programs and partnerships we have built over decades with organizations in a range of communities, including the LGBTQ+ community,” the company said in a statement.