Elon Musk says the Twitter logo change «should have been done a long time ago.»
Elon Musk said he plans to ditch Twitter's trademark bird logo and replace it with an X.
On Sunday, the tech billionaire suggested in a series of tweets that the iconic design be replaced as part of his effort to rebrand Twitter as an «app for everything.»
On Sunday, Mr. Musk tweeted a flickering X image and said, «If a good enough X logo is posted tonight, we'll make it available globally.» tomorrow.»
He added, «And soon we'll say goodbye to the Twitter brand and, little by little, to all the birds.»
Wow, but X pic.twitter.com/PRLMMA2lYl
— Elon Musk (@elonmusk) July 23, 2023
In a Twitter Spaces audio chat, Musk confirmed that the Twitter logo would be changing, adding, «This should have been done a long time ago.»
«We're cutting the Twitter logo off the building with a blowtorch,» he said, presumably referring to a sign he had already changed at the company's San Francisco headquarters.
Twitter first adopted the blue bird logo in 2010, and the current design, nicknamed Larry, has been in use since 2012.
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Despite Mr. Musk's rebranding intentions, Twitter still describes its bird logo as «the most recognizable asset,» saying, «That's why we protect it so much.»
In April, the service's logo was temporarily changed to a Shiba Inu dog, a nod to Mr. Musk's preferred cryptocurrency meme Dogecoin.
pic.twitter.com/Iwcbq MnQ ta
— Elon Musk (@elonmusk) July 23, 2023
Mr. Musk previously outlined his vision for Twitter to become a «comprehensive application» like China's WeChat that can process payments, purchases and other services alongside social media.
He called the new app X, and Twitter has already changed its company name to X Corp since Musk acquired it for $44 billion last year.
Twitter's expansion and rebranding efforts are coming as Musk tries to find new revenue streams and stem losses at the company.
Mr. Musk said earlier this month that Twitter's cash flow remains negative due to a roughly 50% drop in ad revenue since its takeover and a high debt. load.
Advertisers have left the service amid concerns over Mr. Musk's repeal of content moderation policies and user bans.
Investors who own shares in Twitter with Mr. Musk have been cutting the value of their holdings since the takeover.
Fidelity slashed the value of its stake by two-thirds in May, and ARK Investment Management Katie Wood wrote off its stake by 47%, she told the Wall Street Journal last week.
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Twitter did not immediately respond to a request for comment.
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