Burger King is being sued by angry customers who claim their flagship Whopper burger is too small.
U.S. class-action suing customers accused Burger King of false advertising, claiming photos of the best-selling fast food product make it look bigger than it really is.
The case alleges that the photos depicts a burger with ingredients that “overfill the bun”, making it appear 35% larger and contains more than double the amount of meat that is actually served.
Last week, a US judge dismissed Burger King's attempt The case was dismissed from court, allowing arguments to be heard before the jury.
The legal battle over Whopper, Burger King's grilled hamburger, is one of many cases . in the U.S. are arguing about the gap between advertising and reality in the fast food industry.
McDonald's is defending a similar lawsuit in Brooklyn, New York, and Taco Bell was sued in Brooklyn last month for selling Crunchwraps and Mexican pizzas that claim to have half as much topping as advertised.
Each claim is considered a claim. damages of at least $5 million. The plaintiffs allege that the false advertising is so blatant as to amount to a breach of contract.
In the Whopper case, Burger King argued that it was under no obligation to deliver hamburgers that looked “exactly like the picture.”
However, US District Judge Roy Altman said in Miami that the jury should “tell us what reasonable people think.”
The Whopper Burger was created in 1957 by Burger King. -Founder James McLamore, who noticed that a rival chain had been successful selling larger hamburgers.
The product has become synonymous with the chain, so much so that Burger King's official motto is “house of the hulk.” .
A spokesperson for Burger King stated: “The allegations of the plaintiffs are false. The grilled beef patties featured in our ads are the same patties used in the millions of Whopper sandwiches we serve to guests across the country.”
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