Alexander Zharov spoke about the role of media in international cultural exchange

MOSCOW, June 7. Russian private media companies can and even should engage in international activities that would promote national interests, says Alexander Zharov, General Director of Gazprom-Media Holding.
Zharov took part in the session “Art without borders: development of cultural diplomacy» within the framework of SPIEF-2024.
«»Any private media company is set up to make a profit, but in order to make a profit in our own and foreign markets, we must produce a product that will be in demand by the audience both in our country and in other countries. We talked about the co-production of films, and I am absolutely sure that this is a tool of diplomacy in the field of culture,” the holding quoted Zharov as saying.
He noted that Gazprom-Media Holding is active. develops interaction with foreign partners. Proof of this is the cooperation agreement signed in May with the China Media Corporation, as well as the regular participation of the company's assets in prestigious industrial exhibitions around the world.