The new X logo is projected onto the company headquarters. Photo: CARLOS BARRIA/REUTERS
Elon Musk has begun rebranding Twitter as an X, using a new logo received from one of his followers.
The blue bird logo on the Twitter website and his official Twitter account have been changed to a stylized X, and the company's official account on the service has been renamed to simply X.
Mr. Musk also changed his website logo to a new icon and posted a video projected onto the company's headquarters.
The changes come after the billionaire vowed on Sunday to ditch the familiar Twitter bird icon and change the name to X.
Mr. Musk said, «We'll soon say goodbye to the Twitter brand and, little by little, to all the rabbits.»
The new logo was chosen by Mr. Musk after he asked his Twitter followers for suggestions on the design. The winning X was tweeted by Sawyer Merritt, a Tesla investor who communicates regularly with Mr. Musk online.
pic.twitter.com/IwcbqMnQtA
— Elon Musk (@elonmusk), July 23, 2023 stopped in February 2022.
Mr Merritt sent Mr. Musk a logo animation, saying, “Do whatever you want with it.”
He added that a colleague found the original font by podcaster Alex Tourville, engineer. Mr. Tourville tweeted: «At least [Elon Musk] fooled me.»
Musk has previously said he wants to turn Twitter into «X, the Universal App» and add new features such as payments.
Twitter CEO Linda Iaccarino said, «X is the future state of unrestricted interactivity focused on audio, video, messaging, payments and banking, creating a global marketplace of ideas, products, services and opportunities. X, powered by artificial intelligence, will connect us all in ways we're only just beginning to dream of.»
X will include features such as bank payments, as well as audio, video and messaging, Ms. Iaccarino says. Photo: Jason Alden/Bloomberg
Other companies, such as SpaceX, made extensive use of X-based logos. The company that first made the entrepreneur a fortune in the late 1990s was called X.com, the forerunner of PayPal.
As of Monday morning, the X.com website was redirected to Twitter.
One of Mr. Musk's children, the 2020 son of singer Grimes, is also named X Æ A-12 and nicknamed X. The current branding guide continues to say that the bird icon, known as «Larry,» is «the most recognizable asset.» The current logo was designed in 2012.
Elon Musk, business journey ahead
The company name, Twitter, has not changed since the beginning. It was included in the first tweet sent in 2006 by founder Jack Dorsey, who wrote, «Just setting up my twttr.»
Former Twitter executive Esther Crawford posted a tweet on Sunday saying, «Corporate seppuku: destroying your own product or brand.»
The rebranding comes as Musk struggles to boost Twitter's business following its $44 billion takeover in October last year. The company has lost advertisers and is struggling with a heavy debt burden since the acquisition.
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