Nominees for the second national business award Tinkoff eCommerce Awards have been announced

The award ceremony for the 2023 winners will take place on November 30 at the Tinkoff eCommerce conference at Crocus Expo and live broadcast on the website.

Tinkoff announced the nominees for the second national awards for e-commerce market participants Tinkoff eCommerce Awards 2023. Award shortlists have been published in six categories: “Choice of Buyers”, “Choice of Sellers”, “True Leader”, “Marketing of the Year”, “Personal Account of the Year”, “Media of the Year” .

The methodology for selecting nominees is based on several criteria: assessment of an expert jury, aggregated data on consumer preferences of Tinkoff ecosystem clients, as well as data on preferred sites for entrepreneurs to work. The methodology was developed with the participation of the analytical agency Data Insight. The winners of the award will be selected by a vote of experts, buyers and entrepreneurs.

“Customers' Choice”— this category will be won by the marketplace that offers the best user experience for retail buyers. The winner will be determined by consumer voting.

Nominees:

• AliExpress
• Avito
• Wildberries
• KazanExpress
• “Megamarket”
• Lamoda
• Ozon
• “Yandex Market”< /li>

“Choice of sellers” – the platform that offers the best service for sellers. The winner will be determined by a vote of entrepreneurs.

Nominees:

• AliExpress
• Avito
• Wildberries
• KazanExpress
• “Megamarket”
• Lamoda
• Ozon
• Yandex Market

“A true leader” is a company that has a great influence on the market, invests in its development more than other players and sets trends. The winner will be determined by a vote of an expert jury.

Nominees:

• Askona
• Cloud Payments
• Ecom Expo/Oborot.ru
• FlowWow
• Lamoda
• MPStats
• Ozon
• Sokolov
• Sunlight
• Wildberries
• “Avito”
• “Apteka.ru”
• “VkusVill”
• “All Tools”
• “Children's World”
• “Golden Apple”
• “Scooter”
• “Sbermarket”
• SDEK
• Yandex Market

“Marketing of the Year »(nomination from the Dolyami service) – for the most striking marketing campaign of the current year, thanks to which the nominee loudestly announced himself to the target audience. Russian brands from the fashion, clothing, beauty and children's products industries take part in the nomination. The winner will be determined by a customer vote.

Nominees:

• 12 STOREEZ
• 2MOOD
• Demix
• EKONIKA
• Gloria Jeans
• Lamoda
• LIME
• MONOCHROME

< li>Rendez-Vous

• TOPTOP.RU
• Trend Island
• ZARINA
• “Children's World”
• “The Golden Apple”
• “The Snow Queen”
• “Department Store” (Yandex)

“Personal Account of the Year” (nomination from Tinkoff ID) – the company that offers users the best interface for the client’s personal account will win the nomination. The short list included companies that consumers most often indicated in response to the open-ended question: “Which company’s personal account seems most convenient to you?” The winner will be determined by user voting.

Nominees:

• Lamoda
• Ozon
• Wildberries
• “Children’s World”
• “Megamarket”
• “Yandex Market”

“Media of the Year” – the best industry media or blog on the topic of online retail. The list of nominees was compiled by an expert jury. The winner will be determined by user voting.

Nominees:

• eCommerce
• E-pepper
• MPGO
• New Retail
• Retail
• Retail&Loyalty
• Shopper's
• “From commerce to e-commerce”
• “Retail Kitchen”
• “Leo Shevchenko”
• “Turnover”
• “Frankly about finances”

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• “Positive e-economy”
• “Retailer Swift”
• “Free cash register”

Solemn The ceremony of announcing the winners of the award and the award ceremony will take place on November 30 at Crocus Expo during the Tinkoff eCommerce conference.

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