Pantone named the main color of 2024

MOSCOW, 7 DecPantone announced the main color of 2024 – it was Pantone 13-1023 Peach Fuzz, peach, the institute reported on social networks.
The expression peach fuzz is translated into Russian as “fluff” – a soft pile that covers peach peel. The organization described the shade as “warm and cozy” and a message of connection with others. They believe that such color creates a connection between taste, vision, touch and smell.

Pantone's Color of the Year influences product development and purchasing decisions in many industries, including fashion, home furnishings and industrial design, as well as product packaging and graphic design.

Last year, the institute announced the main color of Pantone 18-1750 Viva Magenta – carmine red.