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Культура

Soviet style icons: whom the whole country imitated

MOSCOW, December 24, Zhanna Staritsyna. The outfits of movie heroines Lyudmila Gurchenko, Natalya Selezneva, Svetlana Svetlichnaya were followed by fashionistas throughout the Soviet Union. Read about which other actresses have become role models and why.

Lyudmila Gurchenko and a narrow waist

Lyudmila Gurchenko’s business card is a silhouette. Straight back, expressive shoulder line, narrow waist, emphasized by a fluffy skirt — this is how she was remembered from the film “Carnival Night”. Her heroine performs the final song in a black dress with a white muff in the style of Christian Dior. The actress admitted that she came up with the image herself: it was her childhood dream. Gurchenko dressed no less elegantly in everyday life.

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"Everything I wear is fashionable, let’s say so. How else? I built myself. I grew up when there was nothing at all: there was no fabric, there was nothing in stores. When I was in “Soviet culture” in 1983 I gave an interview, I said: “We need some kind of magazine, we need to explain to women what is fashionable, they are beautiful,” Gurchenko recalled.

She was not afraid of experiments, she loved accessories — hats, boas, extravagant capes, feathers, gloves, elements of fur and lace. She paid a lot of attention to shoes, choosing a special pair, even if the director did not shoot her in full length. When inviting guests home, she did her makeup and hair.

Natalia Selezneva and mini length

Mrs. Katarina, played by Natalya Selezneva, is the main fashionista of the program “Zucchini “13 Chairs.” The tall, slender, big-eyed and smiling actress endlessly changed outfits in the episodes, although it was not easy to get them. She recalled that she collected images “from the world by thread.” and often turned to her friends for help.

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“One of my friends came from Paris and brought a very beautiful dress — a mini-mini, then there was no trace of this. I was very pleased that I was wearing such an ultra-modern dress. And when it came time to receive my salary, they didn’t give me one—they punished me for wearing a short skirt. But Soviet girls adopted this length, and from there they started wearing miniskirts throughout Moscow and the entire Union,” said the actress.

In the film “Ivan Vasilyevich Changes His Profession,” Vyacheslav Zaitsev sewed the costumes for Selezneva. But even here she sang “The January Blizzard is Ringing” in a short bright red shirtdress. According to legend, fashionistas went to the cinema several times to have time to sketch the style and sew a similar outfit. A pink dress with avant-garde white stripes and wide sleeves has become no less popular.

Natalia Varley and bob

Natalya Varley got her legendary bangs because of an injury. At the age of 18, she performed on a circus tour in a tent in Volgograd. She was balancing on a trapeze and a chair fell on her head. A huge bump grew on her forehead, which had to be hidden.

For the role of “athlete and Komsomol member” Nina in “Prisoner of the Caucasus,” make-up artists put Varley’s hair in curlers, secured it with “Triple” cologne, and then fixed with hairspray. And all this — after morning sports, which the actress considered mandatory.

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“At eight o’clock we were already leaving for the set — before that time we had to get ready, get ourselves in order, and have breakfast. <…> But in the morning I did gymnastics, ran to the sea, we were filming in Alushta, swam back and forth, came back and took a shower. The make-up artist came and curled my hair — and it’s very unruly, admittedVarley,— she twisted it with curlers and “Triple” curls. cologne.»

In the film, the actress showed that sporty style — T-shirts, plaid shirts and Capri pants — can also be attractive.

Elena Safonova and «boyish» haircut

Women fell in love with the main character of the film “Winter Cherry” not for her bright outfits, but for her expressive eyes, high-neck sweaters and daring short haircut. In Olga — sensual, tender, seeking love — many recognized themselves.

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They planned to star Natalia Andreichenko in the film, but she refused for personal reasons. Then they paid attention to Safonova, but wanted to add expressiveness to her appearance. Cameraman Yuri Veksler suggested giving the actress a “boyish” haircut, which would emphasize the heroine’s defenselessness.

In the 1980s, Safonova was considered the standard of beauty and style: hairdressers asked to do her hair a la a baby, raincoats came into fashion medium-length and voluminous chunky knit scarves.
December 29, 2022, 15:25

Svetlana Svetlichnaya and “non-Soviet” appearance

When the film “The Diamond Arm” was released, viewers were amazed not only by Svetlana Svetlichnaya’s frank dance in front of Yuri Nikulin, but also by her appearance. Long blond hair, black expressive wings, self-confidence — women wanted to look just as bold and attractive. The actress admitted that filming was not easy for her: the dance was nervous due to embarrassment, and sweat rolled down her back from excitement.

Svetlichnaya’s father was a military man, the family lived in Austria, Hungary and the Baltic states — there the girl learned about European fashion. She loved to wear stylish things, take care of herself, and dress up. Once, at a reception in the Kremlin, I wore a swimsuit with a cutout under a long skirt to show off my tanned back.

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"Summer, heat.<…> I remembered that I had a stunning imported satin black swimsuit with a bare back to the tailbone. When I went to the Kremlin, the Italian delegation followed me, and I kept hearing: “Belissimo!” — said Svetlichnaya.

The actress was repeatedly refused filming because of her atypical appearance — too sophisticated for the role of a simple Soviet woman. In the film «The Cook» she came up with the idea of ​​wearing a scarf tightly fitting her face. But even in it she looked more like a fashion model, and not like a worker in the field.

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