MOSCOW, December 30The main theme of the series “The Boy’s Word. Blood on the Asphalt” – the song “Pyala” from the duet “Aigel” – has overtaken in popularity the track “My Marmalade” by Katya Lel, which went viral thanks to short videos, they said press services of the “Sound” and “Yandex Music” services.
“The track “My Marmalade” was a little ahead all year, but with the release of the series “The Boy’s Word” everything changed. Now 30 times more people listen to the track “Pyala” than the track “My Marmalade,” said analysts from “Zvuk” “.
The Yandex Music press service noted that tracks that have become popular thanks to social networks regularly “take off” on the service. Since mid-November, listening to the track “My Marmalade”, as well as its speed-up version, began to increase. “In December, growth reached peak values - the total listening of both versions of the track in the first 25 days of December compared to the same period in October increased by almost 3.5 times,” the analysts specified.
The increase in the number of listening to “Pyala” also began in mid-November, when the first episodes of “The Boy's Word” were released. And for four weeks now the track has been in first place on the Yandex Music chart. “In the first 25 days of December, listening to the track increased 1,800 times compared to the same period in October,” the service noted.
Yandex Music analysts also note the rapid growth in listening to other tracks from the series. Thus, “At Dawn” from Basta, service subscribers turned on 42 times more often in December compared to October. “Now “At Dawn” is in third place in the Yandex Music chart, in fifth place is the track “New Hero” by the group “Mirage” – its listening has increased 39 times compared to October,” the company said.
Alexander Serov’s track “How to Be” also appeared on the chart and took 33rd place; in December, its listening increased 20 times, analysts added.
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