The Italian company emphasizes that the temporary reduction in the model line will not worsen its commercial performance, since the order book is full until 2026 inclusive.
The other day, Ferrari published a detailed report on its work in the first half of 2024, which, in addition to financial indicators, includes information on perturbations in the model line. The corresponding slides (see below) show that Ferrari now has more models than other mass-market brands — for example, Fiat, Ford and Opel. Note that the Ferrari product line includes regular models with unlimited circulation (Slide 1), limited models (Slide 2) and one-off models created within the One-Off program, the latter are not included in the model range slides, but are taken into account in the sales statistics.
Slide 1
Ferrari sold a total of 7,044 cars worldwide from January to June 2024 (+ 1.2% compared to the same period). The company's net profit for the same period increased by 21% to €765 million, so shareholders have nothing to worry about — things are going well.
Slide 2
Ferrari customers and fans alike will be interested to know that the Scuderia will be parting ways with four models this year: the report says that the SF90 Stradale and 812 GTS have already been discontinued, while the 812 Competizione and Roma are nearing the end of their life cycles, meaning they will be gone before the end of the year.
Ferrari 812 Competizione
The 812 GTS and 812 Competizione models trace their lineage back to the front-engined Ferrari F12berlinetta of 2012, so it is really time for them to retire, especially since the successor, the Ferrari 12Cilindri with an upgraded naturally aspirated V12, debuted in May, and it is this one that has filled the company's order book until 2026 inclusive. Let us recall that Ferrari is artificially limiting demand for the Purosangue crossover, as it does not want it to account for more than 20% of sales.
Ferrari SF90 Stradale
The Ferrari SF90 Stradale is a relatively new model, debuting in 2019 and becoming the company's first production plug-in hybrid. In 2020, the Ferrari SF90 Spider debuted with a folding hardtop — it remains in the range for now, as well as the hardcore Ferrari SF90 XX Stradale and Ferrari SF90 XX Spider presented last year. Nevertheless, in general, the life cycle of the SF90 family is coming to an end — the hybrid successor has already been spotted by spy photographers on tests more than once, its premiere will take place either at the end of this year or already in 2025.
Ferrari SF90 XX Spider
Also, according to rumors, Ferrari is preparing another flagship hybrid supercar — the successor to the LaFerrari, Enzo, F50, F40 and 288 GTO models. The new flagship road supercar should not be confused with the Ferrari 499P Modificata track supercar unveiled last year, which is based on the Ferrari 499P Hypercar racing sports prototype.
Ferrari Roma
The Roma coupe with a front-mounted twin-turbo V8 engine celebrated its world premiere in 2019, while the Roma Spider convertible was not released until 2023. The coupe will disappear from the model line this year without a successor, while the convertible will remain in service for now, but it is unlikely to last long. There is no information yet about whether Ferrari will have a new junior model at the level of the Roma in the future. From a business and image point of view, there is no need for it — customers are willing to take apart more expensive models.
Ferrari Roma Spider
Recall that in 2025, Ferrari will present its first fully electric model, the production of which will be established at a new plant in Maranello, where the second Ferrari electric car will later be registered. By 2030, «electric cars» should account for 40% of Ferrari's car sales, and overall the company's sales should grow to 20,000 cars per year. In 2023, Ferrari sold 13,663 cars worldwide.
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