Moscow, Sochi and St. Petersburg: Russians told where it is more profitable to buy real estate

Repair with SberServices service and Domklik conducted a study and found out in which cities, according to Russians, it is more profitable to purchase real estate. The study involved 3.5 thousand respondents from all regions of the country.

45% of Russians surveyed are sure that it is most profitable to purchase real estate in Moscow. In second place in popularity (26%) is Sochi, and in third place (25%) is St. Petersburg.

Krasnodar was noted by 14% of respondents, 9% chose Kazan, 8% — Kaliningrad, 6% — Nizhny Novgorod, and 5% — Yekaterinburg.

4% of survey participants noted the city of Novosibirsk. 3% of respondents are sure that it is more profitable to buy an apartment or house in Tyumen. The same number (3%) voted for Samara. Russians also noted Rostov-on-Don (2%), Chelyabinsk (2%), Volgograd (1%), Omsk (1%), Ufa (1%), Voronezh (1%) and Perm (1%).< /p>

23% of Russians are sure that it is unprofitable to purchase real estate now.

12% of respondents who checked the “Other” option shared that it is more profitable to purchase real estate in Khabarovsk and Vladivostok.

Survey location: Russia, all districts.

Survey population: economically active population of Russia over 18 years old.

Sample size: more than 3.5 thousand respondents.

Time of survey: June 2024.

In your opinion, in which city in Russia is it most profitable to buy real estate (multiple choice)?

61% of respondents are sure that it is easier to rent out real estate in these cities. 59% believe that it is more profitable to buy an apartment or house in a city with developed infrastructure, and 44% highlight future investments.

41% said that it will be easier to sell residential space in these cities in the future. 17% of Russians noted the favorable price.

Why do you think so (multiple choice)?

The data obtained are in good agreement with the statistics of mortgage transactions. Thus, according to estimates by Domklik analysts, in 2024 the largest number of transactions were concluded in the Moscow region (Moscow and the Moscow region): it accounted for 13.4% of all transactions in the country. In second place in the list of leading regions is the Krasnodar Territory, which includes the city of Sochi, which is so popular among Russians. The Krasnodar Territory accounts for 5.1% of all mortgage transactions in the country. St. Petersburg closes the top three: the share of the Northern capital in the total number of issues in 2024 is 4.4%.

Below is the complete list of regions of the Russian Federation (top 10), leading in demand for mortgages:

Domclick analysts note that the capital's regions and Krasnodar Krai are indeed distinguished by a developed infrastructure, however, a quick payback* from renting is not typical for these regions. Despite high rental rates, in Moscow, Krasnodar Krai and St. Petersburg, payback periods are among the longest in the country: to return the money spent on buying a secondary apartment by renting it out, it will take about 20 years.

*Payback is the ratio of the owner's annual income from renting out a one-room apartment (median rental cost multiplied by 12 months) to the median cost of a one-room apartment.