In April of this year, the Chinese company Chery launched another new brand — iCar, which will produce high-tech electric cars for wealthy youth. The angular compact crossover iCar 03 will be the first-born, its sales will begin before the end of this year, and today the interior design has been declassified.
In China, iCar has been known since 2021 as a sub-brand under which Chery sells the low-cost urban electric car QQ, which is a direct competitor to the super-popular Wuling Hongguang Mini EV. Now iCar has grown to the status of a full-fledged brand and it will no longer be cheap, iCar is moving into a near-premium segment and aims to compete with Geely's Zeekr brand, which means that a lot of attention is paid to design.
The iCar emblem in the form of the letter «i» was designed by Cao Xue, the author of the mascot (panda) of last year's Beijing Winter Olympics. This emblem is reproduced in the lighting technology of the iCar 03 crossover and some elements of its interior, that is, it is style-forming. In April, iCar announced six models at once, the design of the iCar 03 crossover and the iCar GT sports car were declassified, then two more crossovers, another sports car and a minivan will appear in the lineup.
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The iCar 03 crossover is likely to be the first production model of the new brand: according to the Chinese magazine Autohome, its production will begin in October, and sales in the fourth quarter, that is, until the end of 2023. Overall length iCar 03 — 4200 mm, width — 1830 mm, height — 1700 mm, wheelbase — 2700 mm. The power plant will be fully electric, but there are no details about it yet — it is only known that the model will be generously stuffed with electronic driver assistants, up to the second level autopilot.
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The interior design of the iCar 03 is impressive: all elements are carefully thought out in terms of decor — a rare case when the interior of a Chinese car is interesting to consider in detail. There are three screens on the front panel — instrument, multimedia and individual for the front passenger. The slightly squared-off steering wheel has nav drums like Tesla electric cars on its spokes, and a WeChat direct logout button, a very popular messenger in China.
The central tunnel is fenced off by two massive handrails, between them there are two cup holders, a wireless charging tray for a smartphone and a crystal puck for selecting driving modes — there are ten of them, judging by the picture, including sports and designed for driving on snow.
< /p> In this frame, the i-VA virtual assistant developed for iCar is visible on the screen of the multimedia system — a girl with very effective forms who will become a kind of visualized analogue of ChatGPT: it will be able to answer literally any user questions thanks to constant access to the neural network.
It is expected that the basic iCar 03 will cost about 150,000 yuan (1.71 million rubles in translation at the current exchange rate), the price of rich versions with a full range of amenities will be significantly higher.
< p> The export prospects of iCar have not yet been indicated in any way, but we believe that they definitely exist, including in Russia, it’s just that the new brand needs a couple of years to first properly unwind in its homeland, and we will continue to follow its novelties .
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