Kamran Huseynov, head of Avito Auto's key account sales group, told what criteria buyers follow when choosing a used car. According to a study by Avito Auto, 43% of buyers on Avito are looking for a car with a mileage of more than 500,000 rubles. At the same time, buyers who choose among more expensive cars consider more options.
As part of the study, the user experience of over 198,000 buyers on the platform was analyzed.
The most important parameters for car buyers with a mileage of 500,000 rubles or more
As the results of the study showed, 46% of Avito Auto users, when choosing a car with a mileage worth more than 500,000 rubles, consider two body types. 25% of users consider three body types, and 23% only one type. Only 6% of users are interested in four or more body types. The most popular body types in this price segment are sedan and SUV.
59% of platform users choose only one transmission when searching — automatic or manual. 41% of buyers consider both automatic and manual options.
Median vehicle mileage for these buyers amounted to 108,000 km.
The median price of used cars considered by users in this price segment was 2,500,000 rubles.
What do buyers on Avito evaluate in the auto segment up to 500,000 rubles
Avito Auto users considering buying cars with mileage worth up to 500,000 rubles, sedans, SUVs and hatchbacks are most often chosen. When searching for a car, 47% of buyers choose between two body styles, 24% consider three body styles, and 23% look at one body style. As in the price segment from 500,000 rubles, only 6% of buyers of cars with mileage worth up to 500,000 rubles choose between four or more body types.
Buyers on Avito in the auto segment under 500,000 rubles consider both manual and automatic transmissions more often than buyers in a more expensive price segment — both options are chosen by 46% of users when searching.
The median mileage in this price segment was 170,000 km, and the median price was 380,000 rubles.
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