iPhone 15 is available in pink, green, yellow, blue and black. Photo: Apple
Apple unveiled the latest additions to its iPhone lineup as the tech giant refreshes its flagship smartphone.
It launched two iPhone 15 Pro models, as well as two slightly less powerful smartphones, the iPhone 15 and iPhone 15 Plus.
The latest smartphones were unveiled Tuesday at Apple's «Wonderlust» presentation at the Steve Jobs Theater at Apple Park in California.
The event comes at a pivotal time for Apple as global demand for new smartphones fell to its lowest level in a decade. Apple also faced its longest slump in smartphone sales since 2016 after iPhone revenue fell over the summer.
Here's everything you need to know about the new iPhone 15.
iPhone 15 and iPhone 15 Plus: Colors, cameras and specs
The standard iPhone 15 phones come in two sizes: 6.1-inch for iPhone 15 and 6, 7 inches for iPhone 15 Plus.
It is available in pink, green, yellow, blue and black.
The latest model features a 48MP dual camera and an improved 2x telephoto lens, giving users more powerful zoom, higher quality images and 4K video.
Apple's latest iPhone lineup will be available starting Friday, September 22nd. Photo: Justin Sullivan
It's powered by Apple's A16 bionic chip and has all-day battery life. It is water resistant and has a more durable screen.
It will also feature Apple's upgraded Ultra Wideband chip, which will allow users to share their location and find other iPhone users nearby.
iPhone 15 will also feature advanced machine learning that can remove background noise during phone calls.
Dynamic Island, a responsive notification bar at the top of the screen that appeared on last year's iPhone 14 Pro, also appeared on the standard iPhone 15 models.
iPhone 15 Pro and iPhone 15 Pro Max
Meanwhile, Apple's more powerful and more expensive iPhone 15 Pro and iPhone 15 Pro Max models are built using grade 5 titanium.
This material, which Apple says includes the same titanium alloy that used on the Mars rover means the premium Phone should be lighter and stronger than ever.
It features Apple's most powerful display ever and the thinnest screen bezels ever on an iPhone .
It is available in sizes 6.1 inches for iPhone 15 Pro and 6.7 inches for iPhone Pro Max. It is available in four metallic shades: blue, black, white and stone.
New iPhone 15 Pro and iPhone 15 Pro Max from Apple. Photo: Justin Sullivan
iPhone 15 Pro and Pro Max replace the silent mode switch with a customizable action button, giving users quick access to the camera, flashlight, or voice notes.
It's powered by the A17 chip, an upgraded microchip that features industry's first three-nanometer piece of silicon.
The microchip is 10 pcs faster in processing power, and the chip's GPU is also 20 pcs faster.
Meet iPhone 15 Pro and Pro Max! Powered by the A17 Pro chip, ushering in a new era of Apple Silicon, these products deliver new performance capabilities, stunning photos, next-level gaming, and more. And with an all-new titanium design, these are our lightest Pro models yet! pic.twitter.com/kZxWCPj0Vl
— Tim Cook (@tim_cook) September 12, 2023
Apple hopes the powerful chip will revolutionize the immersive augmented reality experiences and mobile games available on iPhone.
Users will be able to play video games on Apple smartphones , which were previously only available on game consoles, including the upcoming Assassin's Creed Mirage video game.
The iPhone 15 Pro has a 3x telephoto lens, while the Pro Max has a 5x optical zoom, the longest ever on an iPhone. Both of them have a 48-megapixel main camera that can shoot 4K video at 60 frames per second.
The Pro will soon be able to shoot «spatial» 3D videos that can be viewed on Apple's Vision Pro mixed reality headset, which goes on sale in the US early next year.
How much will the iPhone 15 cost? ?
Prices start from £799 for the iPhone 15 and £899 for the iPhone 15 Plus. This is slightly cheaper than last year's iPhone 14, which cost consumers £849.
Prices for the iPhone 15 Pro start at £999, compared to the iPhone 14 Pro's debut price of £1,099. The iPhone 15 Pro Max starts at £1,199.
Here are the full iPhone 15 price ranges:
iPhone 15 Prices What is the iPhone 15 release date?
Apple's latest iPhone lineup will be available starting Friday, September 22.
The development comes at a pivotal time for Apple as global demand for new smartphones has fallen to its lowest level in a decade. Photo: Justin Sullivan How will the iPhone 15 charging cable change?
Probably the biggest change people will notice is the new charging cable and port.
The new iPhone will feature USB-C instead — a common charging standard used by Android competitors.
Instead, the new iPhone will feature USB-C, a common charging standard used by Android competitors. Credit: charnsitr
Apple was forced to stop using its own «lightning» charging cables thanks to an EU law aimed at tackling e-waste by introducing a common standard for chargers. The new rules were supposed to force Apple to make changes by 2024.
Apple iPhone charging cable
While this type of charging port works well for quickly charging phones, it may mean that some of your old cables are no longer needed. Unless you buy Apple's £29 adapter.
However, some other Apple devices, such as the MacBook range, already use USB-C, and this standard is common to smartphones, including most devices Android.< /p>
Apple also announced a new version of its AirPods Pro wireless headphones that use the USB-C standard. The second generation of AirPods Pro includes improved active noise cancellation and transparency modes, as well as an expanded set of tips for comfort.
AirPods Pro (2nd generation) will go on sale on Friday, September 22.
Apple Watch Series 9
Apple Watch Series 9 is the newest addition to Apple's smartwatch lineup, offering all-new features powered by the all-new S9 chip.
This includes a new hands-free gesture: double tap. If the user double-crosses his thumb and forefinger, he can answer calls, turn off alarms and play music without touching the watch.
The device does this using an algorithm that recognizes the tiny wrist. movements and changes in blood flow when users double-clench their thumb and index finger.
Apple COO Jeff Williams says, “Double-tap makes interacting with Apple Watch faster, easier, and more convenient. It will become one of those magical experiences you rely on every day.»
Users can also take advantage of an enhanced version of Apple's Siri assistant, which can access and record health and fitness data. Siri will be able to process certain requests on the device without connecting to Wi-Fi or mobile networks.
The smartwatch features an updated version of Apple's Ultra Wideband chip, which provides more accurate guidance when locating a lost iPhone 15.
The latest generation Apple Watch has a battery life of 18 hours.
Apple Watch Series 9 is the tech company's first carbon-neutral product. Photo: Justin Sullivan
The company said Apple Watch Series 9 is its first carbon-neutral product powered by a 100 percent recycled battery.
Apple also said it would stop using leather in all of its accessories to «protect the planet» and achieve net-zero goals by 2030.
Apple Watch Ultra 2
Apple also announced the Apple Watch Ultra 2, a more expensive and reliable smartwatch.
It also features the S9 chip, which means a new double-tap feature and a more advanced assistant Siri.
Ultra 2 features a more advanced processor, a brighter screen and a wider watch face. The watch will last 36 hours on a single charge and 72 hours in low battery mode.
It can be used at extreme altitudes: from 500 meters below sea level to 9,000 meters, which is higher than Mount Everest.
Ultra 2 is considered a carbon-neutral product when paired with Apple's new Trail Loop or Alpine Loop bands, which are made from recycled material.
How much will Apple Watch Series 9 and Apple Watch Ultra 2 cost?
Prices for Apple Watch Series 9 start at £399 and Apple Watch Ultra 2 at £799. They will be available from Friday 22 September.
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