John Henry and FSG have a new partner at Anfield. Photo: Getty Images/Robin Jones
Their senior advisers include David Ginsberg, vice-chairman of Liverpool.
Liverpool will be their first major investment, although the co-founders have solid experience in the sports markets.< /p>
Cornwell, CEO of Dynasty, said: “Liverpool is one of the most iconic football clubs in the world with a passionate fan base and significant global reach. Dynasty is honored to support the club and work together with FSG to realize enormous growth opportunities.»
For Liverpool, the deal brings an end to a process that accelerated a year ago.
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Bankers Goldman Sachs and Morgan Stanley offered Liverpool to investors, sparking speculation that FSG was preparing to sell the club.
From the outset, the hierarchy played it down, insisting they were looking for partners, not buyers. This was confirmed in a statement on Thursday.
“Our long-term commitment to Liverpool remains as strong as ever,” said FSG President Mike Gordon.
“We have always said that if there is an investment partner that suits Liverpool, we will seek the opportunity to help ensure the long-term financial sustainability and future growth of the club. We look forward to building on our long-standing relationship with Dynasty to further strengthen the club's financial position and support our ambitions for continued success on and off the pitch.”
It's about safety, not wasteful spending. Writer's View: Chris Bascombe
Jurgen Klopp has always said he wants to create a dynasty at Anfield. Now the club owner has become a partner of one of them.
After Liverpool's long hunt for investment, the purchase of a minority stake in New York-based Dynasty Equity could be seen as a disappointing culmination for those dreaming of becoming a Sheikh or Todd Boehle. at Anfield with a blank cheque.
But there are two main headlines:
Firstly, the deal does not mean Klopp will have to spend an extra £164m in January.
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Second, Fenway Sports Group is no longer actively involved in the “sale process” and is insisting on maintaining a long-term contract. commitment to ownership.
Essentially, Dynasty's money is already gone, preserving the immediate and long-term health of the Merseyside club. For their part, Dynasty employees bring experience and knowledge to help the financial health of sports institutions, although it is a young company founded in 2022.
As for the future of Klopp's transfer kitty, it's business as usual. . FSG is committed to its self-sufficiency model and remains adamant that they will never put the club's finances at risk to the vagaries of an increasingly expensive, volatile and downright insane transfer market.
Expectations for a potential sale of the club grew in November last year when banks Goldman Sachs and Morgan Stanley launched something of a fishing expedition to find out the true level of market interest in Liverpool. Rather than tout Liverpool's preference for a minority partner, the banks wanted to establish the club's value following the sale of Chelsea for £5 billion. Suffice it to say, if the right buyer came along ready to match or eclipse him, FSG shareholders, especially the minority ones, might have called J.W. Henry and asked about pension checks.
In hindsight, members of the hierarchy FSG admit that the start of the process was difficult because their true intentions were misunderstood. Like the fans, the club's staff were worried about their future until Henry assured them that FSG was staying put.
The benefits of this investment for Klopp are related to stability rather than investment in players. Photo: AP Photo/Jon Super
“Will we stay in England forever? No. Do we sell LFC? No,” Henry said last February.
“Are we talking to investors about LFC? Yes. Will something happen there? I think so, but there will be no sale.”
Liverpool say there were many interested parties. Initially there were rumors of a media partner who could add value to the business. But as with player acquisitions, FSG were adamant they were looking for the right player, not necessarily the biggest player looking for a big stake. FSG needs like-minded entrepreneurs, and they are more conscientious than many realize about their heritage when they end up selling it outright.
Inevitably, questions arise as to whether Dynasty's injection of pounds into the world is enough. 115 million defensive midfielders and what's next to see if Manchester City will pay the price for the 115 charges brought against them after allegedly overspending to gain a competitive advantage. City officials have denied wrongdoing.
Liverpool may have an existential question to ponder later if the Premier League is overrun by state-owned clubs who bypass what increasingly appear to be little more than ceremonial rules.
FSG began seeking investment with a keen awareness of this. that the hearts of their fans would only accept Liverpool's purchase of the country if the alternative was left behind. That day has not yet come, but a storm is coming.
Whatever FSG's critics may say about its financial constraints compared to its rivals (which have not changed since this deal), it can be said without fear of controversy that for Klopp, the American owners' promise to continue building the club gradually brings only confidence. His strong working relationship with the FSG hierarchy was a decisive factor in his regular contract renewal.
A change in management could have caused uncertainty and undermined trust.
Liverpool are also in a better position now than if If the deal with Dynasty had been announced in the summer, when there were still concerns about their transfer activity.
After eight games this season, a young team is quickly emerging, giving the impression that if it can be saved — at least for the next five years — it will require periodic changes rather than a fundamental overhaul. Whatever Liverpool's value is today, it could be vastly surpassed by 2028.
Thursday's deal is about economic security, not ushering in an era of spectacular player spending. Those who remember what preceded the FSH, and closely follow the turmoil elsewhere, understand that it is impossible to put a price on such stability.
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