The Just Sport company opened its largest store of the same name in the very center of the capital – in the Central Children's Store on Lubyanka. The first of its kind, the new Just Sport brand center offers original Nike products – from the iconic Air Force 1 '07 High and Air Force 1 '07 SE for adults and Force 1 LV8 for children to limited edition collections.
Just Sport brand store with an area of 230 sq. m is located on the 4th floor of the Central Children's Store on Lubyanka and is equipped with a number of unique design solutions that prioritize convenience for the buyer. The retail space project was created taking into account trends in architectural design and visual merchandising in support of His Airness – Michael Jordan. Particular attention in the space of the new store is paid to details and the implementation of basketball elements – Just Sport Central House of Culture even has a basketball hoop for those who want to demonstrate their skills.
Visitors to the store will find an expanded assortment, an increased number of fitting booths, and a spacious cash register area, well-organized division of space and thoughtful display of goods. This concept store will provide customers with the opportunity to purchase sporting goods for women and men and get acquainted with the culture of basketball. The store also features a full-fledged KIDS zone with a children's assortment of clothing and shoes.
Central Children's Store on Lubyanka (part of the Hals-Development Group of Companies) is the largest specialized children's retail store complex in Russia. Today, the Central Children's House on Lubyanka presents more than 140 stores, services and family leisure formats in the concept of “educational entertainment.”
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