Trust factors: how modern job seekers choose an employer

Avito Works experts conducted a study among 10 thousand respondents and found out by what criteria Russians choose a company for employment. More than half (66%) of all respondents said they regularly monitor job vacancies on job search sites. Previously, analysts found that among job seekers looking for work over the past year, 81% used job platforms. The most important criterion for choosing an employer for the majority of survey participants (73%) is its reputation.

The main factors that inspire the greatest confidence in job seekers when looking for a job are reviews of former and current employees on the Internet (57%), recommendations from friends (45%), verified company profile (31%), employer rating on the job platform (29%) and company website (27%). Among other things, Avito Works experts previously revealed that the majority of platform users prefer to respond to vacancies of companies whose profiles are marked with the “Details verified” icon (92%).

And among the factors that become as a source of distrust, respondents cited the negative experience of friends (65%), negative reviews about the company or their absence (52%), a corporate website that does not inspire confidence (34%), lack of confirmation of a completed employer profile check (32%) on the search platform work.

Residents of Krasnoyarsk (41%), St. Petersburg (39%), Kazan (38%) and Novosibirsk (37) pay attention most to the presence of a mark on the reliability of the details of the employing company in the profile on job sites %), as well as equally representatives of the IT, consulting, medicine, fitness (38%) and banking segments (37%).

“According to Avito Work analysts, job seekers have become more selective, attentive and careful when looking for work. It is important for candidates to get an opinion about the company from its employees. On our platform, reviews can be found using the “Have opinions about the employer” badge. People who have found employment through Avito Work evaluate companies based on several parameters: compliance with the salary level as promised, timeliness of payments, payment for overtime, etc. In addition, security is especially important for candidates when applying for employment. To help applicants, after checking employers by TIN or bank ID, Avito Rabota puts the “Details verified” mark in the vacancy, which indicates reliability: the organization really exists, submits tax documents, complies with the rules of the platform and the provisions of the Labor Code. We also encourage verification on the platform and provide greater opportunities to verified employers, for example, favorable conditions for searching for employees with payment for responses, and not for publishing vacancies,” comments Avito Works Development Director Dmitry Puchkov b>.