The Jaguar brand, owned by JLR, is preparing for full electrification and the transition to the luxury segment, and therefore the entire current model the series will be completely eliminated in the next couple of years — even the I-Pace electric crossover will not be spared. As it turned out the other day, the traditional passenger models XE, XF and F-Type will be the first to retire — their production at the Castle Bromwich plant in the suburbs of Birmingham will end next summer.
In 2021, JLR, at the instigation of its then CEO Thierry Bollore, launched a complete reformatting of Jaguar: in 2025, the British brand will move from the premium segment to the luxury segment and completely abandon the old model range. We talked in detail about the reasons for this transformation in a separate post. The new Jaguar range will consist exclusively of luxury electric vehicles based on the modular JEA (Jaguar Electrified Architecture) platform.
The Castle Bromwich plant produced military aircraft before the Second World War; Jaguar took it over in 1977; in the coming years it will produce only body components for new JLR models. 1/3 
The Castle Bromwich plant produced military aircraft before the Second World War; Jaguar took it over in 1977; in the coming years it will produce only body components for new JLR models. 2/3 
The Castle Bromwich plant produced military aircraft before the Second World War, Jaguar acquired it in 1977, and in the coming years it will produce only body parts for new JLR models. 3/3
Recently, several foreign media outlets, including the British magazine Autocar, reported that the Castle Bromwich plant, which currently produces the Jaguar XE, XF and F-Type, will be stopped in June and preparations will begin for the production of body panels for future electric vehicles from JLR . Extended versions of the Jaguar XE and XF sedans are also produced in China at the Chery JLR joint venture in Changsha, but they will sooner or later (most likely before the end of 2025) be discontinued.
Jaguar XE
Now the Castle Bromwich plant is creating some stock of cars for dealers, so that in 2024 they will have something to sell in addition to the three remaining crossovers in the range — the compact E-Pace, mid-size F-Pace and electric I-Pace. The E-Pace and I-Pace crossovers are produced on a contract basis by the Magna Steyr plant in Graz, Austria. The F-Pace is assembled at the JLR plant in Solihull (West Midlands), where future luxury electric Jaguars will be registered.
Jaguar XF 1/3 
Jaguar XF Sportbrake 2/3 
Jaguar XF Sportbrake 3/3
The debut model of the reborn Jaguar brand will be a 4-door GT, priced from £100,000, which will hit the market in 2025, followed by two other models before the end of 2026 — a large luxury sedan and a large luxury crossover. After the reboot, Jaguar expects to sell 4,000 cars per month worldwide, China will be one of the priority markets.
Jaguar F-Type
The design of the new Jaguar models still remains a mystery — in our opinion, the main risks for the future of the British brand are associated with it. According to insiders, the new Jaguars will be extremely minimalistic and completely different from previous models. Even the current “cat” emblems, according to rumors, will become a thing of the past, that is, in fact, only the name will remain from the old Jaguars.
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