MOSCOW, July 30 American supermodel with Palestinian roots Bella Hadid apologized on social media for participating in an advertisement for Adidas sneakers.
Earlier, the German newspaper Berliner Zeitung reported that Adidas' collaboration with Hadid, in which she became the new face of a campaign for retro-style sneakers (the SL 72 OG series), was harshly criticized. As the newspaper notes, the shoes were originally designed for the 1972 Olympic Games in Munich, during which a terrorist attack occurred on September 5: eleven Israeli athletes were killed by Palestinian terrorists. 
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"I would never knowingly engage in creative work or work related to any horrific tragedy. Before the campaign was published, I was unaware of the historical connection to the horrific events of 1972… I will always stand for peace, not violence. There is no place for hatred, and I will always defend the interests of not only my people, but every person," Hadid wrote on Instagram*.
The model noted that she would never have taken part in the Adidas advertisement if she had known the whole story.
According to the Berliner Zeitung newspaper, the American NGO StopAntisemitism first expressed sharp criticism of the collaboration, then a post of indignation appeared on the official account of the X State of Israel social network, noting that Hadid had in the past spread anti-Semitism and incited violence against Israelis and Jews.
In response to a request from the Berliner Zeitung, Adidas said that it apologized for the disappointment caused by such a connection with tragic historical events, and added that the campaign would be reviewed.
The TMZ portal, citing sources, reported that Hadid plans to sue Adidas over the sneaker adverts featuring her.
* The activities of Meta (social networks Facebook and Instagram) are banned in Russia as extremist.
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