Executives with cash to burn traditionally hire luxury yachts, secluded villas or expensive hotel suites to impress clients. Now they can take corporate hospitality to a new level by hiring an entire country, albeit a small one.
The principality of Liechtenstein has decided to make itself available to private clients, from $70,000 (£43,000) a night, complete with customised street signs and temporary currency. It’s a big step for the country best known for its tax-haven status and exporting false teeth: last year Snoop Dogg, pictured, tried to hire it to use in a music video, but received a stern refusal from authorities.
Since then they have woken up to the marketing opportunities of their mountainous landscape. The price tag includes accommodation for 150 people, although the 35,000 inhabitants would remain. Any personal touches, such as an individual logo created out of candle wax or a customised medieval procession, come at an extra, undisclosed cost.
Upon arrival in Liechtenstein, visitors would be presented with the symbolic key to the state, followed by wine tasting at the estate of the head of state, Prince Hans-Adam II. Other options include tobogganing, fireworks and horse-drawn carriage rides through the capital Vaduz.
Visitors could also try cross-country skiing, snowboarding and snowshoe hiking to explore the picturesque landscape.
Despite all these attractions, Liechtenstein has yet to be rented out – although a couple recently came close to hiring it for their wedding until the marriage was called off.
The rental scheme is offered by Liechtenstein-based marketing firm Rent a Village by Xnet and hiring company Airbnb, which also has 10 European villages on its books. So, if hiring an entire country is too extravagant or overwhelming, there is always the option of renting a village in Austria or Switzerland for a mere $60,000 a night.
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