MumsGPT: An AI Chatbot Trained in 2 Decades of Parenting Advice

Mumsnet founder Justin Roberts currently has a network of 20,000 users who participate in focus panels and product testing. Photo: Andrew Crowley

Parent Forum Mumsnet has created an artificial intelligence chatbot that allows advertisers to use its data in marketing campaigns.

Based on over twenty years of parenting experience, MumsGPT, as the service is called, was created using OpenAI technologies, the makers of the hugely popular ChatGPT chatbot.

Leaders will use it to explore topics left behind by 10 million Mumsnet users over two decades.

The data from the bot is likely to be used to guide parenting policies and to allow advertisers to better navigate. marketing campaigns.

The service will not be available to the general public, at least not initially. Sue McMillan, Mumsnet COO, said that MumsGPT is primarily a research tool, but it may be open to users in the future.

She said Mumsnet has already used the tool with skin care brands for the skin to study the condition of the skin of women during menopause.

Mumsnet, which is majority owned by founder Justin Roberts, currently has a network of 20,000 users who participate in focus panels. and product testing, while its research and surveys are also used to influence its political arm, which campaigns on issues such as child care.

Analysis of Mumsnet posts has shown that people often search for vacation shortly after returning from it, rather than the traditional wisdom that they do it in the winter.

Online forums and social networks have been a rich source of data. for companies developing chatbots with artificial intelligence, which leads to tension between companies. Reddit, one of the world's largest message boards, has said it will start charging companies that collect its data, and Elon Musk has said OpenAI is underpaying for access to Twitter data.

Mumsnet's chatbot is fully trained . according to the website. The company said this means its system avoids the «hallucination» problem that causes many chatbots to make up facts, and also counters gender bias in some AI systems.

Mumsnet — known online -sessions of questions and answers with politicians. MumsGPT said users have «mixed opinions» about Rishi Sunak, but «generally favorably feel» about Keir Starmer.

Ms Roberts said rely on, and the wealth and provenance of the data behind him is what sets MumsGPT apart from other models.”