In February, Sainsbury's stopped packaging its minced beef products in plastic trays and began vacuum packaging them instead. Photo: Heathcliff O' ;Malley
Sainsbury's said it took ten years to develop the new range and took five years to produce.
The supermarket aims to achieve net zero profit across all its operations by 2035. As a result, beef production produces higher greenhouse gas emissions than other meats such as pork and poultry due to the high levels of methane produced by cows.
Ruth Cranston, Director of Corporate Responsibility and Sustainability at Sainsbury' ;s, said: “No one else has been able to produce low carbon beef on such a scale and we hope this launch will be a leading example of what is possible in the industry.”
This is the latest of A series of moves by the supermarket to try to make its beef products more environmentally friendly.
In February, the company eliminated plastic packaging from its range of ground beef products and began vacuum packaging them instead.
However, it sparked interest. negative reaction from customers who criticized the changes on social networks. Some shoppers called the meat «unappetizing» and «disgusting» and one reviewer said it resembled a «kidney».
In July, Sainsbury's removed the plastic trays from its steaks, replacing them with a cardboard alternative .< /p>
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