The Japanese automaker is going to start selling exclusively “green” models in the old-world market at the beginning of the next decade.
At the beginning of last year, Nissan announced that it might stop developing new internal combustion engines, although with the caveat that it would not take this step in all markets where it operates. The very region where such a strategy seems justified is the Old World. It is here that the authorities continue to gradually tighten the standards for emissions of harmful substances into the atmosphere, and those manufacturers who do not fit into the “eco-framework” are forced to pay substantial fines.
In the photo: Nissan Leaf
Strict upcoming EU zero-emission regulations, which would ban the production and sale of new internal combustion engine cars, are due to come into force in 2035. Already, many automakers are preparing to abandon internal combustion engines. Now the Japanese company Nissan, for which the European market is one of the most important, has officially entered the race.
Nissan Motor President and CEO Makoto Uchida spoke about the company's current strategy in Europe during a special event at the design center in London. According to him, Nissan will completely switch to the production and sale of only electric vehicles in the EU by 2030, that is, five years before the official almost complete ban on internal combustion engines comes into force.
In the photo: Nissan Ariya
In the old-world market, Nissan plans to ensure that electrified vehicles (including those equipped with e-Power hybrid units) account for 98% of the brand's total sales by the fiscal year ending March 2027.
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The company explained that they already intend to start focusing exclusively on fully electric cars in the region, although it is worth considering that this decision will not affect future updates of current models present on the European market.
In the photo: Nissan Concept 20-23
Today, the Nissan line in Germany (one of the largest European car markets) includes electric vehicles such as the Leaf, Ariya, as well as the Townstar minivan and van. The model range also includes commercial vehicles Primastar, Interstar and Townstar with traditional filling, as well as crossovers Juke, Qashqai and X-Trail with both conventional internal combustion engines and various hybrid systems. Note that yesterday the manufacturer showed the concept 20-23, which hinted at the successor to the Nissan Micra.
Earlier it became known that Nissan is not ready to stop developing new internal combustion engines for models intended for American market. Back then it was mainly about pickup trucks: today the brand sells Frontier, Titan and Titan XD in the States. So far, there has been no official information about the conversion of these trucks to electric traction, although in general the segment (especially full-size pickups) in this market has become quite noticeably “green” in recent years.
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