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MOSCOW, June 6 The WhatsApp messenger plans to launch an assistant with artificial intelligence (AI) for maintaining business accounts and working with clients, said Meta* founder Mark Zuckerberg.
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“Our goal now is to create not just a single assistant based on artificial intelligence, but several AI systems for different tasks, including for business. Every company should be able to quickly find an intermediary who will communicate with clients, accompany and establish commercial activities,” TechCrunch quotes Zuckerberg, who spoke at the Meta* company conference in Brazil.
According to the portal, users of business accounts will be able to use systems with artificial intelligence to create advertising on Facebook and Instagram (recognized as extremist and banned in the Russian Federation), which will redirect clients to WhatsApp chat. In addition, according to TechCrunch, the company is developing an artificial intelligence-based help desk that can automatically answer customer questions.
At the same time, Meta* announced its intention to label messages generated using AI so that customers can distinguish them from information coming from official representatives.
TechCrunch also added that WhatsApp will use AI technologies to send targeted advertising and alerts to a specific audience, and not to all users who have subscribed to the company's updates.
*Meta (social networks Facebook and Instagram) are banned in Russia as extremist
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