AUTOSTAT agency experts named Avito Auto the most popular and safe online -a platform for buying and selling cars based on the results of the research. More than 3,000 car enthusiasts living in various regions of Russia took part in it.
AUTOSTAT specialists evaluated online services according to several criteria: popularity, recognition, usefulness, efficiency, concern for safety. The Avito Auto service took first place in all criteria.
Popularity and recognition
91% of study participants recognized Avito Auto as the most recognizable online platform for selling cars. Second and third places were taken by Auto.ru (81%) and Drom.ru (57%). In addition, experts conducted an analysis for individual regions. The survey showed the greatest recognition of Avito Auto (over 90%) in the Central Federal District, Northwestern Federal District and St. Petersburg, the Volga region, Southern Federal District, and the North Caucasus.
Usefulness and efficiency: 75% of users place ads for car sales on Avito Auto, 67% – the deal is closed there
A study by the AUTOSTAT agency also touched upon the effectiveness and demand for online automotive resources. The study revealed that three out of four (75%) users placed advertisements for the sale of cars on Avito Auto, just over 40% on Auto.ru, and every third (33%) on Drom.ru.
Another evaluation criterion is the success of selling the car. 67% of respondents confirmed that they successfully closed a transaction on Avito Auto, almost 22% of respondents — on Drom.ru, and about 10% — on Auto.ru.
Similar results were found among car buyers. Every second respondent (46%) was able to purchase a car on Avito Auto, 17% of respondents — on Auto.ru, another 16% — on Drom.ru.
Concern for safety
At the conclusion of the study, experts assessed the functionality of the online services designed to protect its users. This is a whole range of different measures, including verifying the authenticity of the seller and the history of the car, protecting contact and personal data, maintaining their ratings, and more. The first place in terms of concern for user safety was again taken by the Avito Auto service (42%), followed by Auto.ru (34%), and third by Drom.ru (22%).
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