Andrew and Deborah Keeble, co-founders of Heck still committed to veganism. I think that over time, when the market calms down and develops, beautiful quinoa and beautiful sausages will return.
“I think this is what people really want. I don't think they really need fake meat. But the market is not yet so developed.”
Meanwhile, Heck has changed the casing of its pork sausages from seaweed-based alginate, which is commonly used in the sausage industry, to a traditional but more expensive collagen casing, which is usually made from beef or pork skin, to improve the feel. biting sausages.
“We lost a bit of biting [due to alginate]. We're going back to the future, if you like. It cost us £1 million but we think it will pay off handsomely,” Mr Keeble said.
Hauk is known for its pork and chicken sausages, but has expanded into other areas in recent years such as ground meat, hamburgers and bacon, as well as vegan and vegetarian options.
Mr Keeble founded Heck with his wife Deborah in 2012. The couple previously founded Debbie & Andrew's sausage brand, which they sold in 2005.
The company, which remains family-owned and employs all four of the couple's children, turned over £26.2m in the year to July 2022. She reported losses. by £161,999 due to a sharp increase in costs compared to a profit of £286,951 the previous year.
Despite this, Mr Keeble said: . And we hope to keep growing.”
He added, “If you look at the cost of living crisis at the moment, I kind of hope… that sausages are a really good place because they are cheap food.< /p>
“Our typical package of sausages now cost around £3.20 as of last week, up to £3.40. If you have it with a couple of baked potatoes or a can of beans, it's still very, very cheap. It's half the price of McDonald's.
«I think we'll be in a very, very good place for the next two years.»
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