Avito Works experts surveyed about 8 thousand employed respondents and found that more than half (64%) of the study participants use the products/services of the company in which they work. At the same time, only a third (33%) of employers provide corporate discounts to absolutely all employees.
Among the 64% of Russians who use the products/services of their employer company, 30% do so regularly, and 34% do so sometimes. Another 36% said they do not use them at all. More often than others, the products of their organization are regularly used by representatives of the areas of banking (58%), fitness (58%), marketing, advertising and PR (48%), IT (45%) and traditional trade (45%). Workers in the education (48%), construction (43%) and manufacturing (42%) segments do not use the company's services.
Analysts also found that 33% of employers provide corporate discounts and/or benefits for the use of company products, services or services to absolutely the entire staff. Almost half (48%) of organizations do not provide this bonus at all, and another 19% of organizations provide discounts and bonuses only to certain categories of employees.
Companies in the banking (60%), fitness (59%), tourism and restaurants (54%), traditional trade (53%) and automotive segments provide benefits and discounts to all employees more than others. business (50%).
“According to the study, in general, the majority (71%) of respondents using products or their company’s services, were satisfied with this experience. Of these, 36% gave them the highest rating and slightly fewer (35%) workers rated the experience positively but would like to see improvements in the future. Thanks to honest feedback from employees, the employer can identify the advantages and growth areas of a product, service or service, which will be taken into account and worked on later,” comments Director of Development of Avito Works Dmitry Puchkov.
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