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    Nissan Frontier, which is losing customers, now has an off-road Forsberg Edition

    The premiere of the Nissan Frontier Forsberg Edition is timed to coincide with the Chicago Auto Show, which opens on February 8. A new special version of the pickup truck was developed by Nissan together with the Forsberg Racing racing team and will be produced in limited edition.

    The American mid-size pickup truck Nissan Frontier entered its third generation in 2021, but, unfortunately, did not live up to the expectations placed on it and is selling worse than its predecessor. In 2023, the Nissan Frontier sold 58,135 units in the United States, which is 23.7% less than sales in 2022. For comparison, Toyota Tacoma sales last year in the United States were 234,768 units. (-0.8%), Ford Maverick – 94,058 units. (+26.5%), Chevrolet Colorado – 71,081 units. (-20.3%), Jeep Gladiator – 55,188 units. (-29%), Honda Ridgeline – 52,001 units. (+22%), Ford Ranger – 32,334 units. (-43.3%). Meanwhile, sales of the second-generation Nissan Frontier in the United States peaked in 2016, when 86,926 copies of this model were sold.

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    Nissan is trying to stir up customer interest in the Frontier with the help of various special versions: for example, last fall the pickup truck acquired a nostalgic Hardbody livery. That same fall, American racer Chris Forsberg won the NORRA 500 desert race in Mexico using a specially prepared Frontier pickup truck (more precisely, he took first place in his Evolution 7100 class), and following this success, it was decided to prepare a production version of the racing pickup truck. However, the press release did not mention one piquant circumstance: except for Chris Forsberg in Nissan, no other cars in the Evolution 7100 class were entered in that race…

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    The Forsberg Edition is a package of improvements for $9,999 that can be installed at the dealer on any third-generation American Frontier with a two-row Crew Cab, fortunately, in terms of technology, they are all the same and are equipped with a non-alternative gasoline 3.8-liter naturally aspirated V6 (314 hp ., 381 Nm) paired with a 9-speed hydromechanical automatic transmission. The Frontier can be rear-wheel drive or all-wheel drive. To install the Forsberg Edition package, it is logical to use the all-wheel drive version.

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    The Forsberg Edition package includes a Nismo Off Road suspension lift kit with forged upper control arms and higher-energy shock absorbers, 17-inch Axis beadlock wheels, 265/70 R 17 Yokohama Geolandar X-AT all-terrain tires, and a Nismo expeditionary roof rack with integrated LED side lights, a Nismo exhaust system, a set of Forsberg Racing decals for the body and a license plate in the interior next to the automatic transmission selector signed by Chris Forsberg.

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    The manufacturer does not say how many Forsberg Edition packages will be produced, but the plate in the cabin is designed for only three digits – therefore, no more than 999. Nissan dealers have sets Forsberg Edition parts will appear next fall. US pricing for the Frontier Crew Cab now starts at $31,330 for the base 2WD S and $34,330 for 4WD.

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