The Spanish brand was promised investments that would be spent on restyling the Seat Ibiza, Arona, Leon and Ateca. The first-born of Cupra in the United States will be the all-electric version of Formentor.
Wayne Griffiths, CEO of Seat and Cupra, spoke about the brands’ immediate plans at the Volkswagen Group’s annual press conference. According to the official report, at the end of last year, operating profit reached 625 million euros (at the end of 2022, the result was only 33 million euros), the return on sales was 4.4%, and turnover increased to 14.3 billion euros (an increase compared to the previous period — 31%).
In the photo: Seat Ibiza
Now the Spaniards are waiting for investments that will allow them to spend money on the development of the current line, on the development of new products and on the development of new markets. The Seat brand is preparing for a major update of its models. Thus, the manufacturer intends to refresh the Ibiza, Arona, Leon and Ateca.
The current generation of Seat Ibiza and the Arona cross-platform SUV have been produced since 2017, and these models underwent restyling in 2021. Now this couple is waiting for another major update: according to the plan, such a hatchback and SUV should be presented towards the end of 2025. It is expected that the models will receive modified head optics and different bumpers; It is possible that their range will include mild hybrid units, which other VW models can share.
In the photo: Seat Ateca
However, Leon will be ahead of this pair: as the company noted, the hatchback and station wagon will receive their share of new things in the next few months. It is assumed that these five-doors will be refreshed in the mold of the related VW Golf: they will probably get different headlights, a modern infotainment system with a larger touchscreen, as well as a PHEV installation with a larger battery, which will provide a power reserve when driving on electric power only up to 100 km.
The Ateca crossover is also awaiting an update; such a car will appear in the lineup later. Let us remind you that this relative of the Skoda Karoq appeared in 2016, and in 2020 it underwent restyling. It is worth noting that the company did not mention a three-row SUV called Seat Tarraco, related to the Skoda Kodiaq. It is possible that in the future he will leave the model line of the Spanish brand.
In the photo: Cupra Formentor
In turn The Cupra brand intends to expand its geographic presence: according to Wayne Griffiths, by the end of the current decade, the brand’s models will be available for sale on the American market. It is known that the first-born will be the next generation Cupra Formentor crossover, which will move to a new platform and become completely “green”. It is unknown whether it will still have versions with internal combustion engines. By the way, the current Formentor should undergo an update at the end of this year.
The second Cupra model in the States will be a larger all-electric crossover. It is expected that its production will be established at the North American plant of the VW concern. There are no details about the future new product, including its name.
Свежие комментарии