Team GB vows to stick with traditional Union flag on 2024 Olympic kit after backlash over products

Supporters £12' flag replaces the traditional red, white and blue design with a new color scheme

The British Olympic Association has vowed to stick to tradition and not deface the classic red, white and blue Union flag on its 2024 Olympic kit following a backlash. regarding the sale of goods featuring the Union Jack in various colors.

Moving away from the simple red, white and blue colors most associated with the British Olympic team, the designers introduced options with squiggled lines and dots across them. colors including shades of pink and purple, in a bid to «promote the iconic red, white and blue as far as possible».

However, The Telegraph has learned that the flag will feature the traditional Union flag. crests for all Team GB kits at the Paris Olympics this summer, and that the wider kit does not use the same color palette that followed BOA's collaboration with Bath-based design company Thisaway.

The flags, bunting and water bottles were released in June last year in the new color scheme and went on sale to fans through the official Team GB store. The designs of the products have drawn criticism following an outcry last week over the altered flag featuring the St. George's Cross on the collar of England football shirts.

Prime Minister Rishi Sunak criticized changes to the flag during the football kit furore. and this position was reaffirmed on Tuesday regarding the Olympic Games. “It is his general opinion that when it comes to our national flags, we should not mess with them,” his spokesman said. “They are a source of pride, identity, who we are and he believes they are perfect in their own right.”

Adidas is a partner of the official Team GB kit and the design has been completed several times. two years ago. They will be officially presented to the athletes on April 17.

“All Team GB athletes in Paris will wear UK flags as usual,” a BOA spokesman said.