“It was a pleasure to work with GJ. This brand embodies quality and professionalism,” says supermodel Irina Shayk about the collaboration.
Campaign “New the story of a famous brand” – a story in three episodes.
A new page in the more than 40-year history of the GJ brand is built around scale, openness to change, emphasized uniqueness and the ability to feel feel equally confident both on the red carpet and in everyday life, enjoying every day.
Three episodes are parts of one big story that will accompany the launch of new GJ seasons in the SS fashion industry 24 and FW'24: spring, summer and autumn.
Spring and autumn episodes filmed on the busy streets of the metropolis , demonstrate individuality and an unsurpassed sense of style in a city of noisy streets and endless drive. The new GJ collection contains everything: rebellious spirit and lightness, brutality, confidence and energy combined in ideal proportions.
The summer campaign episode, filmed on the golden sunny beaches of the Pacific coast, is inspired by the aesthetics of natural textures and rich colors of the GJ summer collection.
The spring episode will start first on April 10, 2024 with a wide media mix and will cover all major cities of Russia: TV, Internet (online video in mobile applications and on marketplaces, online cinemas , banners on thematic websites, promotion in the brand’s own social networks), outdoor advertising. Since April 16, in 40 cities of Russia, media facades in top locations, billboards for motorists, city formats for pedestrians, as well as screens in universities, Russian Post branches and metro stations have been used. Campaign materials will be used in the design of GJ stores.
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