The Fonteam team is launching initiatives to support Russian sports

The Fonteam team is launching initiatives to support Russian sports. The first social project is dedicated to Atlanta, a women's football team from Cherepovets. The club has undergone rebranding and received new opportunities: the girls have modern equipment, a budget for renting a training room and traveling to competitions, as well as a new uniform — made using modern sports technologies and in an updated design.

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“Projects like this provide an opportunity to reach a new level, discover unknown horizons, and feel like someone big! New acquaintances, new dreams, new experiences. For example, we were doing a team shoot now, many of the girls were worried, but during the filming process they managed to loosen up and show their best side. It was very interesting to try myself in a new role, to feel some kind of media presence, or something,” says Atlanta coach Alexey Antonov.

The team will also attend the summer camp of the first and largest football school in Russia, GirlPower FC. Girls will have a chance to see big sport up close and become part of it: meet industry stars, attend FONBET Russian Cup matches and play with professional athletes in the GirlPower FC tournament on FONBASE.

Support « Atlanta» is the result of a large-scale competition of ideas for the development of a sports environment, which Fonteam announced in the fall of 2023. Participants in the voting were: world figure skating champion Evgenia Medvedeva, Lokomotiv forward Sergei Pinyaev, journalist Karen Adamyan, Adams from the 2DROTS media football team and CSKA football captain Igor Akinfeev.

Atlanta women's soccer team. Cherepovets

Atlanta women's football team. Cherepovets

In 2024, in addition to supporting Atlanta, Fonteam will implement two more projects. In the summer, a modern field for playing football and basketball will appear in the eco-city of Baikalsk; its opening will be dedicated to the memory of the legendary commentator and Fonteam member Vasily Utkin. And in the fall, a mobile museum of the history of the KHL will go on tour, which residents of Magnitogorsk, Yaroslavl, Omsk and Ufa will be able to visit.

Also in Fonteam’s plans: the opening of a field overlooking Lake Baikal and a tour of the mobile museum KHL.

Fonteam projects are one of the initiatives that the bookmaker company FONBET launched on the occasion of its 30th anniversary. Throughout 2024, the brand will create projects dedicated to supporting and developing the sports environment. Among them: sports experiments with media football players 2DROTS and the cultural and sports space FONBASE in Luzhniki.