British brand Mini, part of the BMW Group, has announced an animated virtual assistant called Spike that will «settle down» in the multimedia system of every new Mini and will help the owner in all his affairs.
Cartoon virtual assistants seem to be something outdated today — like the «staple» companions from the old Microsoft office suite, on the agenda It is worth integrating ChatGPT and its analogues into the operating system of cars, but Mini decided to release an electronic assistant under the guise of an English bulldog Spike — he is considered the mascot of the brand and was exposed last year in physical form, sitting on the back seat of the Mini Aceman concept.
Virtual Spike will also be shown for the first time on the Mini Aceman concept — it will be brought to the Shanghai Auto Show next week, subsequently with Spike all owners of the new Mini will be able to communicate. The virtual character has come a long way from sketches and figurines to an animated assistant who will tell you the way, find the right address, contact, radio station, waypoint, and so on. Children will surely love him, and many adults will love Spike.
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For the Mini brand, Asian markets are very important — China, Korea, Japan, and here even adults in droves love cute children's toys, use them as accessories and decorations, do with them help make the interiors of houses and cars more comfortable.
Spike has few analogues in the modern automotive industry, the closest one is the Nomi robot assistant in the electric cars of the Chinese company Nio, and it is partly physical — Nomi’s head literally sticks out of front panel. Spike, on the other hand, will «dwell» in the round screen of the new generation Mini multimedia system, and those who want to feel it will certainly be offered key chains and toys in the shape of Spike.
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We add that Mini is preparing for a complete renewal of the lineup, starting with the basic three-door hatchback, which will still be available with «hydrocarbon» power plants. In 2025, Mini will launch its latest ICE model on the market, by 2030 it will switch completely to electric vehicles.
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