Elon Musk witnessed several dignitaries leave Twitter after he took over the social network. Photo: Elon Musk/AFP via Getty Images
Users won't need a phone number to sign up, and messages will disappear after 30 days. However, unlike the app's messaging service, messages will not be end-to-end encrypted.
The new feature could see WhatsApp face new pressure if accounts with large followings post illegal or inflammatory messages. content. The app is mainly focused on individual conversations and group chats, but the channels feature will make it closer to other social media apps. However, he insisted that private messages remain a priority for the app.
Users will be able to search for channels in a central directory. WhatsApp also offered to charge people to promote channels, which could generate revenue for the free app.
Channels will look just like regular chat, but without the ability to reply to messages, and will have features in a new section of the app .
WhatsApp chief executive Will Cathcart has already warned that the app could be taken down in the UK if online security laws coming into force mean regulators are required to crack the encryption.
< p>Competitors apps like Telegram have long had a similar channel feature, which is especially popular in Eastern Europe and India, to follow government accounts and famous people.
Instagram is developing a more traditional alternative to Twitter, with live streaming and responses in the thread. Many users have tried Twitter competitors such as Mastodon and BlueSky since Mr. Musk took over.
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