According to the current vice president of the company, John Roth, the manufacturer listens to the opinions of consumers. And they, apparently, are not ready to abandon cars with internal combustion engines by the beginning of the next decade.
The Cadillac brand belongs to the General Motors concern, which previously took a course towards “greening”. Over the past few years, the brand has been actively developing electrical innovations. The first-born was the Lyriq crossover, later the Celestiq liftback appeared, the third model was the flagship Escalade IQ SUV. Last November, the global Optiq SUV was officially announced, and in December, a three-row SUV called Vistiq.
Under hood of Cadillac Escalade ESV 600D
In 2021, the company announced a plan according to which Cadillac was supposed to switch to selling only electric vehicles by 2030. However, current sales of “green” cars for many brands leave much to be desired: because of this, adjustments to the strategy have already been announced by Volkswagen, Toyota, Renault, Mercedes-Benz and Stellantis. Now it's Cadillac's turn.
According to the company's current vice president, John Roth, Cadillac intends to continue selling cars with internal combustion engines even after 2030. He explained that electric vehicles and cars with internal combustion engines will coexist in the brand’s lineup for several years. The top manager has not yet announced more specific deadlines.
Pictured: Cadillac Escalade IQ
According to the Detroit Free Press, which cites John Roth, Cadillac is listening to consumers . Apparently, customers of the American brand are not ready to abandon cars with internal combustion engines by the beginning of the next decade. At the same time, the manufacturer does not plan to slow down the planned process of development and production of electric vehicles.
Pictured: Cadillac Optiq
As Motor1.com reports, citing a Cadillac representative, according to the company, about 60% of luxury car buyers When purchasing cars next time, they will think about purchasing electric vehicles. “Therefore, we are not canceling our plans to design, develop and produce new electric vehicles,” he added.
In the photo: Cadillac Vistiq
Currently in the US, the Lyriq SUV is represented in the lineup; its starting price tag is $58,590 (equivalent to almost 5.48 million rubles at the current exchange rate). The flagship Celestiq is not available to everyone: its circulation has a limit, and the cost is $340,000 (about 31.8 million rubles). Later this year, the green Escalade IQ SUV will join the lineup. It is known that in the States such an electric car can be purchased for about 130 thousand dollars (approximately 12.2 million rubles).
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