The new ad follows previous ads that were criticized for personally attacking Rishi Sunak. this week as the party opens a new front in the sewage pollution war.
Conservative MPs are expected to vote Tuesday against Labour's House of Commons proposal proposing tougher measures against water workers, including automatic discharge penalties wastewater and a legally binding target for its reduction.
Labor will then issue separate attack posters directed at every Conservative MP who rejects the plan, blaming them for 800 sewage discharges a day into rivers and beaches.
The advertisements seen by The Telegraph follow this the same format as the party's controversial attack earlier this month that Rishi Sunak didn't think adults convicted of child sexual abuse should go to jail.
They will be shown. faces of individual MPs and will be targeted on social media in hopes of influencing voters in the run-up to local elections on May 4.
The message reads: “Do you think it’s right to allow untreated sewage to be dumped into our rivers and beaches 800 times a day? [MP] does.”
Some Labor MPs said the party should not attack Conservative MPs on controversial issues in person.
Responding to a sexual harassment advertisement, John McDonnell, the former Shadow Chancellor of the Exchequer, stated, «The facts are there, but the reference to Rishi is unacceptable.» » />
«Listen to Michelle Obama's advice: 'When they fall, we rise higher.' We are better than them, and you know it, and so do you.»
Labor's parliamentary debate on Tuesday will present a plan to pass their own «Sewer Act» in the debate on the day of opposition, where the activities of the House of Commons are not controlled by the government.
Opposition parties typically use the debate to attack Conservative MPs for refusing to support their own measures, which can then be divided into political attacks targeted at individual constituencies.
Sir Keir used the same tactic last October when a Labor proposal to ban fracking created havoc in the Commons and hastened the political demise of Liz Truss, who announced her resignation the following day. has historically been a contentious issue within the Conservative Party when a major insurgency broke out in October 2021 when 22 Conservative MPs voted against the government over a plan to cut river discharges.
The Telegraph is campaigning for tougher measures to combat flash floods, which occur when heavy rains cause untreated sewage to flow out of the UK's Victorian sewer system.
Ministers have since announced that water companies could be fined unlimited amounts of fines from the Environmental Protection Agency for continuously dumping sewage.
But the issue has become a major campaign focus for both Labor and the Liberal Democrats during local elections.
While the main focus of dumping has been on the south and east coasts of the UK, figures released by the Environment Agency show they also occur every 14 minutes in northern England's Red Wall constituencies, which the Conservatives hope to keep next year. . general elections.
Representative of the Ministry of Environment, Food & The Rural Affairs Authority said: “Our ambitious water plan includes the increased investment, tougher enforcement and tighter regulation needed to clean up our waterways and address this issue. We recently confirmed a new, accelerated £1.1bn investment to tackle flash floods.
“We have also set the most stringent targets for water utilities to reduce wastewater discharges and are demanding that they build the largest infrastructure. program in their history – capital investment is estimated at £56bn over the next 25 years, leading to further improvements.”
In other developments related to the upcoming local elections, the Conservatives announced on Saturday that former Liberal Democrat candidate Mark Goldfinger has defected to their party.
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