Zuckerberg follows rival Elon Musk to charge verification fee
Facebook and Instagram launch £10 paywall as Mark Zuckerberg replicates Elon Musk's blue ticks on Twitter in the dash for paid followers.
Launched in the UK on Tuesday, the feature will allow social media users to pay £9.99 a month in exchange for a blue checkmark confirmation badge in their profiles.
Meta Verified, the name of the new feature, also gives users access to additional features such as two-factor authentication, which provides additional protection against hackers. Users will need to upload a copy of their government-issued ID to the website.
Verified users can also use exclusive stickers on Facebook, Reels and Instagram Stories.
You would pay £9.99 for Blue tick Facebook or Instagram?
iPhone owners who pay for the new feature on the Instagram or Facebook app will have to pay £11.99 per month as a result of the surcharge Apple charges on purchases from its App Store.
Twitter launched. major overhaul of Mr. Musk's own blue checkmark system.
Previously awarded only to users deemed famous by Twitter, blue ticks have been put up for sale to anyone willing to pay $8 (£7) at the behest of a fickle billionaire.
The confirmed Meta feature was announced in March. shortly after the company announced it was laying off 10,000 people.
The layoffs follow 11,000 job cuts announced last November as Mr. Zuckerberg's company wrestles with its vision of the metaverse .
Silicon Valley tech companies have collectively announced hundreds of thousands of layoffs over the past nine months as the end of pandemic-era restrictions dampened demand for consumer tech products and services.
Instagram is also closing its London office , despite former deputy prime minister-turned-head of international relations Sir Nick Clegg making it his base of operations.
Adam Mosseri, head of Instagram, is expected to move back to Meta's headquarters in California as Nearly 600 London Meta employees are losing their jobs due to a wave of corporate spending cuts.