Generative AI has been accused of inventing facts and stealing copyrighted material. Photo: Dino Tandir/Alamy Stock Photo
Fake news has emerged News publishers warn that the use of artificial intelligence (AI) will “contaminate human knowledge.”
News outlets report “alarming” cases where tools artificial intelligence systems such as ChatGPT provided users with fabricated articles.
Stories are often mistakenly attributed to real journalists and accompanied by news agency branding.
The News Media Association (NMA), which represents publications such as The Times, The Guardian and The Telegraph, said fabricated articles pose a «serious threat to the information ecosystem».
Owen Meredith, chief executive of the NMA, said: «If generative AI can masquerade as journalism without any human editorial control, the basic checks and balances of hallucination and the invention of 'facts' — we are in extremely dangerous territory for society and democracy.»< /p>
“At the same time, if AI steals copyrighted content and thereby destroys the financial sustainability of news by collecting content without permission, recognition or remuneration, we may find ourselves in a situation of lack of multiple media and find ourselves inundated with false and disinformation.”
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Theft of editorial content is believed to have affected a number of major news outlets, including The Guardian.
Earlier this year, Chris Moran, head of editorial at The Guardian, said the fabrication of stories was «particularly worrying for trusted news organizations and journalists, whose involvement adds legitimacy and weight to compelling fiction.»
The NMA warned that the creation of fake news articles could have even more disastrous consequences if new generative models begin to rely on artificial intelligence data rather than human-generated content.
This is known as “model collapse,” which an industry group has warned could “completely pollute humanity’s collective pool of knowledge.”
The warning echoes recent comments by Robert Thomson, News Corp chief executive and close ally Rupert Murdoch, who said AI could crush readers under the weight of a «maggot mind.»
Creative industries face AI
The rise in fake news articles represents a new front in the backlash against AI that is being waged in all corners of the creative industries.
Publishers have already expressed concern that artificial intelligence companies are making extensive use of a plethora of copyrighted material , to practice your instruments without permission.
Earlier this year, The Telegraph reported that The Daily Mail was preparing for a legal battle with Google over claims the tech giant used hundreds of thousands of online news stories to train its chatbot Bard.
Revenue threat
Publishers also are concerned that tech companies could use AI to summarize articles, diverting traffic from news websites and further depriving them of advertising revenue.
But while some outlets are threatening legal action, other parts of the news industries are hoping to strike landmark deals in which tech giants like Google, Open AI and Microsoft will pay for the use of their content.
The Associated Press has already struck an agreement with OpenAI that will allow the maker of ChatGPT to use the news feed. content.
In return, AP will have access to Open AI technology.
Mr Meredith, who also recently raised concerns about artificial intelligence in the NMA submission to the House of Lords, said: “Technological companies must take responsibility and work with news publishers to ensure the right security measures are in place.»
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