Vegan restaurant adds meat to its menu

Adonis Norouznya, owner of Nomas Gastrobar, is fighting to prevent closure. Photo: Nomas Gastrobar

The vegan restaurant was closed. forced to introduce meat dishes to its menu after struggling to attract customers.

The owner of Nomas Gastrobar said he was forced to make changes amid the battle to avoid closure.

Adonis Noruznya, a restaurant owner in Macclesfield, said: “We have the best prices and the best quality, so you have to wonder why we don't have customers?”

“We need to see the reality.” situations. This is because of the vegan factor. Most people are not vegans.”

Mr Noruznya said customers were refusing to pay for full English breakfasts without noticing the bacon and sausages were plant-based, while others were leaving straight away after reading the menu.

Nomas Gastrobar will now add pork sausage, bacon and eggs to its menu, and will also offer pork and chicken gyros and beef burgers. The change is expected to take effect in the coming weeks.

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It comes after The Mango Tree in Taunton, Somerset, also added meat to its vegan restaurant menu in 2022 after facing a cost of living crisis.The changes are the latest sign that Britain's vegan boom is fading, with sales of dairy and red meat soaring in the run-up to Christmas.

Spending on meat, fish, according to the Agriculture and Horticulture Development Council and poultry were up 11.6% year on year in the two weeks before Christmas.

Shoppers spent more than £593 million on dairy products last year. over the period, 2% more than the previous year, and they bought 11% fewer plant-based dairy alternatives.

Industry research showed that January failed to deliver typical growth in demand for vegan products.

In recent years, this segment has increased due to customers who decided to give up meat for a month and take part in the Vegan program.

According to Kantar, sales of private label herbal products were up just 8% in January compared with December.

Kantar's Fraser McKevitt said: “We're not seeing that big of a health spike . similar categories as we have done in previous years.”

The latest figures follow months of signs of a declining appetite for vegan options, with Tesco, Asda, Sainsbury's and Morrisons reportedly cutting their vegan ranges by 10 %.< /p>

Industry data shows that sales of meat substitutes fell 13.6% over the past year.