Microscopic handbag 'smaller than a grain of salt' according to MSCHF
A bag smaller than a grain of salt with the Louis Vuitton logo was sold at an online auction for more than £50,000 ($63,000).
«Microscopic bag» made by New The Brooklyn-based York Art Collective measures 657 x 222 x 700 microns and is less than 0.03 inches wide.
MSCHF claims it's small enough to fit through the eye of a needle and smaller than a grain of salt.< /p>
The barely visible fluorescent item was sold on Wednesday by online auction site Joopiter, founded by singer Pharrell Williams. . The creation comes with a microscope through which to view it.
Since its founding in 2016, MSCHF has continued to mock the luxury fashion industry.
“The last word in bag miniaturization”
His previous creations include shoes that contain human blood, sneakers with holy water on the soles, cologne that smells like WD-40, and giant red rubber boots.
Made using two-photon polymerization technology. The micro bag used to 3D print miniature plastic parts is based on a £2,500 Louis Vuitton design, but has nothing to do with the luxury French fashion house.
The bag under the microscope
Mr. Williams is currently Louis Vuitton's menswear creative director. The creators stated that they did not ask the label for permission to use the logo on the bag.
“There are big bags, regular bags, and small bags, but this is the latest in handbag miniaturization,” the MSCHF post about the bag says.
It also says that the luxury industry’s penchant for small bags makes them “ more and more abstract» to a «pure brand mark.»
«Previous small leather handbags still required a hand to carry them — they became non-functional, causing inconvenience to their» owner «, — said in a statement. «Microscopic handbag» brings it to its full logical conclusion. The practical object is reduced to jewels, all its supposed function evaporates; for luxury goods, usability is angelic.”
MSCHF reached an out-of-court settlement with Nike after the brand sued over a collective “satanic shoe,” a line of sneakers with satanic symbols and real human touches. blood. In 2021, the company ripped apart Birkin bags to make sandals for up to £60,000 ($76,000) a pair.
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